Resume

Experience

Product Manager – CareerBuilder.com, Chicago, IL            2007 – 2009

  • Managed assignments, timetables and responsibilities for team members for the duration of the project;
  • Established project objectives and coordinated strategic planning of website development life-cycle;
  • Established, managed and met product key performance indicators;
  • Performed competitive analysis and research of opportunities in new business categories and coordinated market entry strategies for product launches;
  • Implemented interactive tools, content development, social media channels, e-commerce platforms and managed vendor and agency relationships;
  • Managed site content and architecture, web analytics measurement and implementation of web site search engine marketing strategy;
  • Assembled product-cycle budgets, negotiated vendor agreements, licensing fees and retainer costs;
  • Assigned milestone dates, status reports and resource allocation to keep projects on course and within budget;
  • Established internal marketing, co-branding, paid advertising, search engine optimization and search engine marketing efforts to exploit sites;
  • Achieved over 1 million unique visitors and realized an average revenue/UV of $0.56 during first 8-months of website activity;
  • Conducted site usability testing and multivariate analysis to improve site organization, integrity and user experience;
  • Increased online conversion rates 22% over a 6-month span by optimizing conversion funnel opportunities and implementation of new product offerings;
  • Acted as liaison and primary interface between project team, management and customer support.

Client Project Manager – SmithBucklin Corporation, Chicago, IL     2005 – 2007

  • Managed strategy development and implementation of technologies that align with and advance client goals;
  • Translated technology concepts into business language;
  • Matched web-based interactive solutions to client needs and delegated tasks and projects to the appropriate IT resources;
  • Performed final quality assessments on all client deliverables;
  • Managed the profit and loss for technology initiatives;
  • Worked with all levels of individuals on cross functional teams both inside and outside the technology realm;
  • Lead the career development of direct reports including: conducting performance reviews, training recommendations and salary evaluations;
  • Assisted with new business acquisitions by demonstrating professional knowledge, fiscal responsibility and technology leadership expertise;
  • Mitigated impact and likelihood of risks; anticipating possible set-backs or changes and effectively adjust resources and priorities;
  • Managed client expectations including preparing status reports; watching time/budget/scope creep for impact on deliverables; alerting client to effects of change;
  • Created budgets and accurately preparing project plans;
  • Identified tasks which may be considered out-of-scope, addressing with client when appropriate and assisting with budget process for Change Order or new Statement of Work.

Senior Marketing Coordinator – Royal Bank of Canada, Chicago, IL      2002 – 2005

  • Managed over 800 interactive sales websites responsible for nearly $4 Billion in annual loan originations;
  • Responsible for the coordination of Web applications interacting with loan origination system;
  • Developed Web presence strategy and increased search engine rankings for RBC Mortgage to a top ten lender;
  • Managed relationships with the Technology department and outside vendors to achieve the best mix of in-house and outsourced services in support of the business;
  • Ensured on-time, on-budget successful delivery of online marketing projects;
  • Managed content development through interaction with other divisions and departments within RBC Financial Group to insure the smooth flow of data;
  • Oversaw operational implementation of new features and functionality of company websites from a marketing perspective (design, workflow, customer service and communications);
  • Provided input and guidance on the integration of the Web initiatives into overall marketing programs;
  • Tracked Web optimization efforts, analyzed Web traffic reports and provide recommendations for enhancement or overall performance improvement;
  • Troubleshooting problems of the site and research solutions/resolutions in a timely manner;
  • Coordinated with the Technology department to manage the development process for corporate and subsidiary websites, the company intranet, extranets, and electronic marketing campaigns.

Education

DePaul University – College of Computing and Digital Media   2008 – Present

  • Currently pursuing MS in Information Technology Project Management

University of Kansas, Lawrence, KS            1995 – 2000

  • BA, Business Communications from William Allen White School of Journalism – Professional GPA (3.2/4.0);
  • Minor in Business Administration (through study abroad with the University of Edinburgh, Scotland).

Technical Competencies

Agile development methodology, MS Project, MS Office Suite, Google Analytics Suite, Omniture Site Catalyst, ClickTracks, WebTrends, ComScore MediaMetrix, Performics DART Search, BirdDog Media Ad Platforms, SalesForce, Cognos, Adobe Photoshop CS and ImageReady CS, Fireworks, QuarkXPress 6.0, QuickTime, WebEx Conferencing, MS FrontPage, DreamWeaver, Illustrator, Visio, Ektron CMS400, Blackbaud, WordPress, Macromedia Flash, intermediate HTML programming and editing, Drupal, Convio, WAI Compliance industry standards.

Kevin Burt
3500 North Lakewood
Phone: 773.469.4606
Chicago, IL 60657
E-mail: kevindburt@gmail.com

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