Category Archives: Mobile

Mobile Marketing Strategy Condensed. Critical.

More and more people are using mobile devices to find products and services, so it’s important to take advantage of this burgeoning market. A survey by Constant Contact estimates that 72 percent of businesses don’t have a mobile marketing strategy … Continue reading

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Social Media Marketing: 5 Lessons From Business Leaders Who Get It (Mashable)

The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub, an enterprise-grade application for marketers who manage multiple social channels. Learn more here. While a small, influential group of businesspeople are paving the way for … Continue reading

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GUI Leaning Toward App-Inspired Designs

–> Above is a screenshot of The New York Times’ opinion section, whose redesign went live a few hours ago. Looks sharp, doesn’t it? It also looks like it’s itching to be put into a different context: The web redesign … Continue reading

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On the Grid – Making It Work For You

A few years ago, it was sufficient for a website or business to merely belong to social communities like Facebook or Twitter. Joining these communities was, in and of itself, a major step to the next level of branding. Today, … Continue reading

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Smart Phones and the College Student

Want to communicate with today’s college students? Forget e-mail and instead send a text to their smart phones, suggests a new study from Ball State University. Smart phones now account for 49 percent of mobile communication devices on college campuses, … Continue reading

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Old Media New Generation

Earlier this week, the New York Times company forced the iPad Pulse News Reader app to be pulled from the App Store. The reason? It took the Times’ RSS feed and put it inside its own app. To be clear, … Continue reading

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7 Coolest Features of the iPhone 4

At Apple’s developer conference in San Francisco, Steve Jobs unveiled his company’s next generation smartphone, the iPhone 4. With over 100 new features, there’s a lot to drool over. Continue reading

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Internet of Tomorrow?

The Web Will Be Accessible Anywhere Our society couldn’t operate today without Wi-Fi, but it didn’t become prevalent until the early to mid-2000s. Before that, we used Ethernet cables and before that, our primary method of connecting to the web … Continue reading

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